Klinger
Manufacturer and wholesaler of appendages
The Klinger Picoff product range comprises many different technical products (appendages) with a wide variety of specifications. All those specifications are included in the catalogue, but many different table structures are required to present the information in a convenient manner. As a result, creating the catalogue lay-out is a complicated task. Klinger Picoff needed a solution, therefore, that simplified data processing and speeded up lay-out work. Catalogger has made it possible to maintain Klinger Picoffs data in a database and automate lay-out tasks. As a result, all information is now placed automatically in the complex table structures in the correct manner. The next step for Klinger Picoff was to place its product range on the Internet according to the same principle. By combining the Catalogger database with Stentor, the same information (including the complex table structures) could be placed online in very little time. Klinger now has a single solution for both media.
What solutions did Guidance provide?
- The Catalogger content management and database publishing solution for catalogues. After Klinger Picoff Netherlands, fellow subsidiaries in Belgium, Britain, Austria and Spain followed suit and have opted for the same solution. Each of these countries now manages its own database and is able to adapt lay-outs to its own specific requirements independently;
- An Internet site for Klinger Picoff Netherlands using Stentor, based on the Catalogger database. A website for Klinger Austria based on the Dutch website.
Applications
Paper publications:
- A catalogue featuring the full product range. In addition to general and commercial details, the information per item includes extensive technical specifications and drawings. Information about prices has not been included in the catalogue;
- Quotes with customer-specific prices, product details and pictures;
- Customer-specific catalogues stating price adjustments and discount schemes.
Internet site:
- A website featuring the full product range;
- The website has the same look & feel as the paper catalogue;
- The website offers extensive technical information and printable exploded views;
- Additional product specifications and manuals are available in PDF and can be printed immediately;
- By clicking on the pictures, users can enlarge and print them;
- A variety of search options: users can enter a keyword, use the index or click to the required article in the relevant product group.
Benefits achieved
Guidance solutions have brought Klinger the following benefits:
- A single operation to update data for both the paper catalogue and the website;
- A uniform corporate image in all paper and digital publications in all countries;
- A 50% cost reduction compared with the previous situation;
- Considerable reduction in the amount of time needed for updating publications and creating paper publications;
- Customers are now provided with the information they need in a fast and straightforward manner;
- The other countries could get started in very little time, based on the Dutch solution and database;
- Klinger can also use the same solution for non-central work practices.
