Publishing from one source to various media
Product information management
Product information changes continually. New products are launched, packaging or specifications change and images need to be adjusted accordingly. Introducing a central product information system enables the right people to concentrate on their specialised content from their own work space. Information available in other systems, such as the ERP system, can be transferred. All information is centrally stored and can be used for various publications and for different media immediately, such as the Internet and print.
Database publishing
Database publishing techniques enable you to produce your own marketing literature, such as catalogues, price lists, information leaflets, sub-catalogues and customer-specific publications, web catalogues, web shops, smartphone apps/sites, etcetera
Advantages
Using one central database containing all information offers numerous advantages. The most important are as follows:
- Information control;
- No duplication of maintenance;
- The most recent information is always at hand;
- Consistent information in all of your publications;
- Information is always available for different purposes and media.
